THE DESIGNER

THE DESIGNER

TANJA HEISS IS THE DESIGNER AND FOUNDER OF THE BRAND.
BORN AND RAISED IN THE SOUTH OF GERMANY IN 1992, SHE STUDIED INTERNATIONAL BUSINESS, OPERATIONS MANAGEMENT – PARTICULARLY PRODUCTION, PURCHASING, LOGISTICS – AND WORKED IN THE INTERNATIONAL SALES, PURCHASING AND PRODUCTION MANAGEMENT DEPARTMENT OF DIFFERENT SIZED COMPANIES NEAR STUTTGART, IN LYON, BARCELONA AND PARIS WHERE SHE LIVES SINCE 2015.

SINCE ART, JEWELRY, ARCHITECTURE, FASHION AND PHOTOGRAPHY HAVE ALWAYS BEEN TANJA’S PASSION, SHE DEDICATES HER TIME TO CHO FROM 2018 ON. INNOCENT WITHOUT ANY BACKGROUND IN FASHION AND ART BUT DRIVEN BY HER INTUITION.

WHY A-SYMMETRICAL JEWELRY?
EVER SINCE I WAS FASCINATED ABOUT PEOPLE. WE ARE 7 BILLION AND EVERY-BODY IS DIFFERENT IN APPEARANCE, BELIEF, THINKING, OPINIONS, ORIGIN, EXPERIENCES, AGE AND AT THE SAME TIME WE ALL HAVE SOMETHING IN COMMON. 

I FIND, THAT THE BEAUTY LIES NOT IN OUR DIFFERENCES NOR IN OUR SIMILARITIES BUT IN BOTH TOGETHER. WE ARE DIFFERENT, WE ARE SIMILAR. WE ARE UNIQUE. THE SIMILARITIES BRINGS US TOGETHER AND THE DIFFERENCES MAKES US GROW.
ALL PIECES HAVE SOMETHING SIMILAR, AND ARE STILL DIFFERENT. THE ASYMMETRIC SHAPE GIVES THEM THE BALANCE.

YOU ARE ALWAYS SAYING “WE” BUT YOU ARE THE ONLY FOUNDER?
CHO EXISTS BECAUSE OF US. THANKS INFINITELY TO MY, FAMILY AND FRIENDS, MANUFACTURERS, AUTHORS, ALL THE FASCINATING PEOPLE I MEET EVERYDAY FOR YOUR INSPIRATION AND SUPPORT. THANKS TO YOU. 

CAN YOU TELL US MORE ABOUT THE MATERIALS AND PRODUCTION SITE?
ALL PIECES ARE MADE OF SILVER AND RHODIUM. RHODIUM IS A PRECIOUS METAL AND ONE OF THE RAREST ELEMENTS ON EARTH. AS IT IS VERY RESISTANT, WE USE IT FOR A THIN PLATING OF YOUR PIECES TO MAKE THEM LAST FOR A LIFETIME.

WE ARE COLLABORATING WITH ATELIERS IN THE SOUTH OF FRANCE. LOCAL PRODUCTION, MADE IN FRANCE, CLOSE COLLABORATION.

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